From historical colonialism to data colonialism
reflections on the relationship between Big Data and the subject
DOI:
https://doi.org/10.21728/logeion.2023v10n1.p75-90Keywords:
Data Colonialism, Automated Surveillance, Digital Oligopolies, Power Asymmetry, Social ImpactsAbstract
The central proposal of this paper is to reflect on how the relationship between big data and the contemporary subject, exploring the concept of "data colonialism". The study seeks to analyze the similarities between data relationships in today's society and historical colonialism, examining the social, political, and economic implications of this dynamic. The authors argue that data colonialism involves the universal extraction and management of data from people, resulting in a new social order based on constant tracking. It aims to analyze how data colonialism involves the extraction of resources, represented by people's personal data, which are collected, stored, and used by companies for various economic purposes. This phenomenon is supported by an ideology that promotes the collection and use of data as something beneficial and necessary, creating an environment where individuals are encouraged to share their data without fully understanding the implications. Furthermore, the paper discusses the role of capitalism in data relationships, highlighting how capitalism affirms the identity of the self as a unique reference point, but also essential elements of the continuity and transformation of the self by installing automated surveillance in the space of the self. The study also addresses the importance of personal identity as an essential element, emphasizing the need to abandon the claim of an absolute universality that characterizes data colonialism.
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