Emerson Campos Gonçalves
Faculdade de Música do Espírito Santo (FAMES), Vitória, ES, Brasil; Universidade Federal do Espírito Santo (UFES), Programa de Pós-Graduação em Comunicação e Territorialidades. Vitória, ES, Brasil.
Anny Rezende de Jesus
Programa de Pós-Graduação em Ciências Farmacêuticas, Universidade Federal do Espírito Santo, Vitória, ES, Brasil.
Iraí Mendes de Souza Filho
Programa de Pós-Graduação em Comunicação e Territorialidades, Universidade Federal do Espírito Santo, Vitória, ES, Brasil.
Juliana Barbosa Coitinho
Programa de Pós-Graduação em Ciências Farmacêuticas, Universidade Federal do Espírito Santo, Vitória, ES, Brasil.
This article explores and intertwines the debates on surveillance capitalism (Shoshana Zuboff) and the excitable society (Christoph Türcke). It starts from the premise that, by converting experiences and the most intimate aspects of our lives into data traded as capital, the transnational corporations that own digital social networks (big techs), beyond generating the accumulation of wealth and power, create the necessary conditions for the persistence of an attention-deficit culture that ultimately leads to addiction to digital social networks. Therefore, the aim of this study is, based on empirical investigations that highlight digital social network addiction among university students, to present possible paths to counter this form of affliction. To this end, it identifies the contradictions and limits of the mediations proposed by big techs, pointing to the need for multilateral actions against both the disorder and the addiction.
Palavras-chave
Excited society, Surveillance capitalism, Social media addiction, Culture of attention