Estaremos cegos pelo ciclo da inteligência tradicional? Uma releitura a partir das abordagens de monitoramento ambiental
DOI:
https://doi.org/10.18225/ci.inf.v36i1.1183Keywords:
ciclo de inteligência, monitoramento do ambiente competitivo, processo decisório, inteligência competitiva, teoria da contingência.Abstract
Procura-se identificar a extensão da utilização de abordagens de monitoramento ambiental entre profissionais de inteligência competitiva (IC) e como tais abordagens afetam os ciclos de inteligência. Este estudo é de natureza quantitativa com dados obtidos por meio de questionários junto aos profissionais de IC, a maioria deles, associada à SCIP (Society of Competitive Intelligence Professionals). Como resultado, verificou-se que diferentes abordagens de monitoramento demandam diferentes ciclos de inteligência, sendo o ciclo tradicional adequado apenas a uma das abordagens. Como conseqüência, propõem-se novos ciclos de inteligência para atender a todas as abordagens de monitoramento utilizadas pelas organizações.
Palavras-chave
Ciclo de inteligência. Monitoramento do ambiente competitivo. Processo decisório. Inteligência competitiva. Teoria da contingência.
Are we blinded by the traditional Intelligence Cycle? A different view based on environmental scanning modes
Abstract
This study investigates in what extent the competitive intelligence (CI) community makes use of different environmental scanning modes. This study has a quantitative nature and was based on data collected via questionnaires sent to CI professional, being the large majority of them members of the SCIP (Society of Competitive Intelligence Professionals). As an outcome of this study, we propose that different scanning mode calls for different intelligence cycles and that the traditional fits in only one of the scanning modes used by one organization. Consequently, new intelligence cycles are proposed so as to match all scanning modes used by the organizations.
Keywords
Intelligence cycle. Environmental scanning. Decision-making process. Competitive intelligence. Contingency theory.
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