The article discusses conceptualizations about the hegemony of immaterial labor, focusing on its cooperative production and mobilization of subjectivities within cognitive capitalism; software production is used to identify and analyze the characteristics of immaterial labor. A historical review of software creation is made, from its origins to the present time of cloud computing and software as a service. We emphasize the limitations of an industrial approach to software and the valorization and resistance of a living labor which is able to provide innovation in terms of immaterial production.