Economia criativa e trabalho imaterial: a indústria da moda sob uma perspectiva informacional | Creative economy and immaterial labour: the fashion industry under an informational perspective
DOI:
https://doi.org/10.18617/liinc.v6i1.328Keywords:
Economia criativa, trabalho imaterial, indústria da moda, centrais de criatividade, dinâmicas informacionais | creative economy, immaterial labour, fashion industry, creativity centrals, informational dynamicsAbstract
Resumo Este artigo visa refletir sobre a construção de identidades de marca na economia criativa a partir das dinâmicas informacionais de seus atores. Propõe um modelo de análise baseado em uma nova metáfora organizacional e na opção por uma abordagem em diferentes níveis daquela dinâmica. Demonstra sua aplicabilidade a partir do exemplo de uma empresa atuante na indústria da moda.
Palavras-chave: economia criativa; trabalho imaterial; indústria da moda; centrais de criatividade; dinâmicas informacionais.
Abstract This article aims to reflect on the development of brand identities in the creative economy from the point of view of its actors’ informational dynamics. It proposes a model of analysis based on a new organizational metaphor and on a multi-level approach to that dynamic. It also demonstrates its applicability using the example of an active company in the fashion industry.
Keywords: creative economy; immaterial labour; fashion industry; creativity centrals; informational dynamics.
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