About the marketing, publicity and society of control
DOI:
https://doi.org/10.18617/liinc.v6i1.345Keywords:
Society of control, Marketing, Publicity, Market personality, Consumption, PoliticsAbstract
This paper problematizes the weight given by such authors as Foucault, Deleuze and Guattari to both marketing and publicity in the constitution of the so called society of control. It is being considered the determinant role of consumption in the contemporary society, as well as its political relevance, remarking, in addition, other possible ways to deal with the aporias of market, marketing and publicity.
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