Creative industries

regional development alternatives

Abstract

This article aims to describe a proposal to promote the productive chains of the creative industries in northeastern Brazil, in the context of a discussion about alternative models of regional development. To achieve this purpose, we performed a literature search in books, journal articles and electronic documents. The study begins with a reflection on the meanings of development and its connections to creativity and innovation. The research is structured in two main areas: the first one deals with the concept of creative industries and the report of its potential to generate economic, cultural, social and technological leverage the positive domestic and foreign trade of creative goods and services; the second one presents a discussion of local and regional development from the concept of 'creative bassin' with a view to a new territorial approach in northeastern Brazil. From these lines, we propose the creative Northeast Program which consists of two fundamental lines of action: the first one refers to the structure and operation of the Centre for Creative Industries in the Northeast (OICNE) facing the production and dissemination of knowledge about the creative economy in the region; the second one concerns the establishment and operation of Creative Business Bureaus (BNC), ie, physical spaces for the promotion of sustainable creative enterprises and strengthening of the productive chain of creative industries.Thus, this study contributed to the construction of a new way of thinking about the Brazilian northeast. On the one hand, the institutionalization of the Centre for Creative Industries aims to identify the creative potential of that region; on the other, the Creative Business Bureaus aim to consolidate the supply chains of the creative industries, emphasizing the professionalization of entrepreneurs, the training of managers, the building of new skills and competencies for those involved in the creative field. It is, finally, to build and consolidate an alternative for overcoming the social backwardness and economic bias by fostering creative endeavors, where regional development is understood as a multidimensional process, involving the community steeped in history, their relations, their institutions and able to conduct their own destiny.