The pillar of Political Economy theory is the theory of labor value. Contemporary capitalism has subjected this theory to theoretical and practical challenges because, under current production conditions, the exchange value was being emptied, subsisting use value. The text seeks to show that understanding of these problems can be at the core concerns of the Political Economy of Information, Communication and Culture (PEICC), since its subject is the process of work and valorization in the media, the production of entertanment, and now also on the Internet.