This paper presents a reflection on the right to be forgotten in the context of social machines currently operating on the web 3.0 and discusses this “new” environment of information distribution. Our reflection is based on a review of the literature and suggests the ineffectiveness of the ways in which the right to be forgotten is being applied due to the complex connection structures that exist among users, social software and devices (hardware) that are designed to work together. Thus, more than a right, to be disconnected becomes a duty for those who choose to be forgotten.