The Brazilian Civil Rights Framework for the Internet (MCI), approved in April 2014, was the result of a long process that faced resistance from various sectors and, at the same time, received the support of emergent actors. This article analyzes the history of the MCI and the emergence of activism in favor of internet rights. This movement transcended the boundaries between civil society and the State. The study on the activists' network shows how key stakeholders mobilized the State, acting inside and outside government instances, modified legislative agendas and took advantage of political opportunities in the  formulation of the Framework.