The paper analyzes the presentation texts of cooperatives with media workers present in the Platform.Coop site, a world reference in platform cooperativism, with the aim of understanding what are their values and world views, with scope and limits. From discussions on the world of work in the area of communication, between individualization and collective forms of organization, the paper also aims to understand theoretically cooperative issues, especially in the area of communication, platform capitalism and platform cooperativism. The research, then, points out the contradictions in the statements of the initiatives of the platform cooperativism, involving adjustments to the prescriptions of the capitalist mode of production.