The article observes the construction of narratives related to the new coronavirus pandemic, based on headlines from the mainstream media and some images from the same sources, mainly from materials obtained in the Italian context of the unfolding events. It analyzes how these narratives accompany the interests of public policies and, at the same time, of economics It seeks to understand the mediation that was built with the population, through the use of language and through the type of metaphors used by the media present on digital platforms. It defines how media narratives found fertile ground of understanding among the population. The sources used were titles and images from newspapers and news available online. The article describes how capitalism maintenance strategies were developed during the pandemic through these narratives