This paper aims to deepen the debate about the method of intersectional roulette for studies in Communication, understanding that the proposal triggers categories and markers of difference (gender, race, class, age, sexuality, weight, geolocation and disability) that are distinct, complex and in repeated dispute. By understanding that the articulation of different identity avenues mobilizes profound debates regarding, among other things, their sociological and cultural foundations, the intersectional proposition not only recognizes them but is also constituted by these assumptions, claiming analyses in conformity with the complexity of the markers and their structures of oppression. It is proposed here, therefore, to expand the discussion on intersectional roulette, articulating important knowledge and analytical steps for its applicability, as well as sketching the silhouette of a communicational object analysis – Body Positive movement on Instagram - from this methodological project