The evolution of the Black Presence at Mauricio de Sousa Produções

the Reflection of Decolonial Thought in National Comics

Authors

DOI:

https://doi.org/10.18617/liinc.v17i2.5764

Keywords:

Culture, Information Design, Comics, Editorial Market, Black Representativeness

Abstract

The text presents the results of a market research on black representation at Mauricio de Sousa Produções (MSP). Theoretical references were applied to the representation of historically discriminated groups, such as Cirne (1982), Agostinho (2017) and Chinen (2019) and to the study of Information Design, with Padua, Dias and Lima (2015) and Sá (2016), which allowed the construction of a infographic to illustrate the collected data. We investigated the appearance of prominent black characters on the covers of Turma da Mônica magazines, from the beginnings that preceded the explicit adoption of decolonial thinking to current editions, as well as pertinent numbers on articles already published on the subject investigated, extracted from CAPES Journal Portal (2020). The graphic piece produced presents a new trend by the studio in accentuating the presence of Afro-descendants in its editorial products, as well as confirming the lack of accessible studies on blacks in national comics

Author Biographies

  • Rodrigo Sérgio Ferreira de Paiva, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Advertiser graduated with academic degree from UNICAP - Catholic University of Pernambuco (Recife - PE) in Social Communication with specialization in Advertising and Propaganda. He was an intern at the Ministry of Social Communication at MPPE-Ministry of Public Affairs of Pernambuco in 2018. He worked as a Marketing Consultant at the company Netcon Americas (2019) and as a graphic designer at the Apet-Associação Paulista de Estudos Tributário (2020). He is the author of the physical and digital book Panther is the New Black: Representation and Culture in Communication of the film Pantera Negra published by Editora Simplíssimo, released at the XII International Book Biennial of Pernambuco (October/2019) and part of the Publicom catalog of the Sociedade Brasileira de Interdisciplinary Communication Studies - Intercom (2020). He has published articles by Intercom Júnior, GP Produção Editorial (2020), Revista Paradoxos (2020) and Editora Atena (2019). National winner of the Expocom award (2018) in the Games Script modality and regional winner of the Expocom Nordeste (2019) in the Promotional Planning modality. Teaching internship in the course of Social Communication with specialization in Advertising and Propaganda at UNICAP (2020). He is currently studying for a Masters in Creative Industries and specializing in Creative Writing at UNICAP.

  • Breno José Andrade de Carvalho, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Doctor in Design by UFPE (2020). Master in Design by UFPE (2014). Specialist in Information Design by UFPE (2002), and graduation in SOCIAL COMMUNICATION by Unicap (1999). He is currently a researcher at the Institute for Media and Information Convergence Studies (Icinform) and a professor at the Postgraduate Program in Creative Industries and a professor and coordinator of the Digital Games Technology Course at the Catholic University of Pernambuco. He coordinated the interactive solutions agency Combogó Unicap. He is a member of the Innovation, Creativity and Entrepreneurship Laboratory at Unicap-LICEU. He is also responsible for the Column Cabra Nerd of the online magazine Algomais. Experience in the field of Communication, with an emphasis on Visual Communication and Web Design, working mainly on the following topics: creative industries, branding, mutant brand, mutant playable brand, graphic interface, doodle, culture, games, gamification, interface, Virtual Reality and technologies 3D.

  • Dario Brito Rocha Júnior, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    He is currently Assistant Professor III at the Catholic University of Pernambuco (Unicap) and teaches in the Graduate Program in Creative Industries and also in undergraduate courses in Journalism, Digital Games and Photography. He holds the position of General Research Coordinator (CGPq) of the University. Graduated in Social Communication - Qualification in Journalism from the Catholic University of Pernambuco (2001), Master's Degree in Letters/Linguistics from the Federal University of Pernambuco (2005) and Ph.D. in Information Design from the Federal University of Pernambuco (2017). He worked at Jornal do Comércio (PE) for ten years in the positions of reporter, senior reporter, assistant columnist and assistant editor. He has experience in the field of Communication, with an emphasis on Journalism and Publishing, working in teaching and research mainly on the following topics: transmedia storytelling, language, support, editing and coherence.

  • Fernanda Paiva Furtado da Silveira, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Journalist with experience in print media, Corporate Communication, Communication Advisory, Press Advisory and Public Management. Among his main professional achievements, he worked at Coca-Cola Guararapes, where he developed Corporate Communication activities (internal and external), work carried out at the Folha de Pernambuco newspaper, where he collaborated as a reporter for the sections on Politics, Social Column and Culture . He implemented and produced the children's supplement-Folhe de Pernambuco-. She was Press Coordinator of the city of Jaboatão dos Guararapes | FOOT. She held the position of Advisor for Communication and Corporate Relationship at the Oculum optical network. Then, she took over as Press Officer of the Regional Electoral Court of Pernambuco (TRE-PE). She worked for the Pernambuco Department of Tourism, Sports and Leisure and recently is the Manager of Communication and Content Urban Security at the Recife City Hall. Master's Student in Creative Industries, at the Catholic University of Pernambuco (UNICAP) Subjects of interest: Educommunication. Technological mediation. Teacher qualification. Management of communication processes.

  • Ana Luisa Erthal, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Journalist with experience in print media, Corporate Communication, Communication Advisory, Press Advisory and Public Management. Among his main professional achievements, he worked at Coca-Cola Guararapes, where he developed Corporate Communication activities (internal and external), work carried out at the Folha de Pernambuco newspaper, where he collaborated as a reporter for the sections on Politics, Social Column and Culture . He implemented and produced the children's supplement Folhinha de Pernambuco. She was Press Coordinator of the city of Jaboatão dos Guararapes | FOOT. She held the position of Advisor for Communication and Corporate Relationship at the Oculum optical network. Then, she took over as Press Officer of the Regional Electoral Court of Pernambuco (TRE-PE). She worked for the Pernambuco Department of Tourism, Sports and Leisure and recently is the Manager of Communication and Content Urban Security at the Recife City Hall. Master's Student in Creative Industries, at the Catholic University of Pernambuco (UNICAP) Subjects of interest: Educommunication. Technological mediation. Teacher qualification. Management of communication processes.

  • Luciana Coutinho Araújo, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Graduated in Administration from Universidade de Pernambuco (2002) and graduated in Social Communication - Advertising and Propaganda from Universidade Federal de Pernambuco (2002). She is currently a Master's student in Creative Industries at the Catholic University of Pernambuco and works as a management analyst at the Court of Auditors of the State of Pernambuco. She has experience in Communication, Planning and Projects in Communication, Social Control and People Management. Mainly interested in the following themes: public communication, public communication policies, innovation in public management, access to information and simple language.

  • Isabela Regina da Silva Pontes, Mestrado Profissional em Indústrias Criativas, Universidade Católica de Pernambuco, Recife, PE, Brasil

    Graduated in Journalism from the Catholic University of Pernambuco (2003). She is currently the Communication Coordinator at the Department of Social Development for Children and Youth. She has experience in the field of Communication.

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Published

13/11/2025

Issue

Vol. 17 No. 2 (2021): Decoloniality and Information Science: dialogical pathways

Section

Decoloniality and Information Science: dialogical pathways

License

Copyright (c) 2021 Rodrigo Sérgio Ferreira de Paiva, Breno José Andrade de Carvalho, Dario Brito Rocha Júnior, Fernanda Paiva Furtado da Silveira, Ana Luisa Erthal, Luciana Coutinho Araújo, Isabela Regina da Silva Pontes

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