Artificial Intelligence, content moderation on YouTube and the rights protection: characteristics, problems and political impacts
DOI:
https://doi.org/10.18617/liinc.v18i2.6080Keywords:
Content moderation, Artificial intelligence, Social media, YouTube, Algorithmic governanceAbstract
The main objective of this paper is to characterize the part artificial intelligence systems play in moderating user generated content on YouTube, it’s problems and political impacts particularly on the matter of protection of individual rights. This research used process tracing methods based on the gathering and analysis of qualitative data to establish causal relations and to understand how the platform moderates content. A total of 79 documents were analyzed, between notes and information publicized by the platform’s corporate blog, documents describing content moderation policies and the company’s transparency reports. Results indicate there is a growing centralization of artificial intelligence (AI) in the process of moderating content, turning human moderation into a device of the automated system. This has generated substantial increases in the number of potentially harmful contents removed and causes, on the other hand, side effects such as the increase of individual rights violations by the platform. Opacity; aggravation of the scaling problem; moderation guided by commercial principles; failure to grasp context; fragility in participation processes and accountability are other problems also identified
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