Marketing da informação eletrônica
DOI:
https://doi.org/10.18225/ci.inf.v23i2.550Keywords:
Marketing. Bases de dados. Informação em linha.Abstract
Trata as características da informação eletrônica, enfatizando as bases de dados. Descreve o mercado desse tipo de informação, estratégias e atividades de marketing aplicadas à informação eletrônica. Destaca a educação dos usuários para realçar o valor dessa informação e melhor aproveitar os recursos e o potencial das novas tecnologias disponíveis.
Palavras-chave
Marketing. Bases de dados. Informação em linha.
Marketing of the eletronic Information
Abstract
Approaches eletronic information characteristics, highlighting data bases. It describes the market of the eletronic information characteristics, eletronic information marketing strategies and activities, users education in this area in order to improve the value of this kind of information and enhance avaiable resources and new technologies potential.
Keywords
Marketing. Data bases. Eletronic information.
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