Counter-hegemonic communication in digital capitalism: limits and contradictions
DOI:
https://doi.org/10.18617/liinc.v16i1.5133Abstract
ABSTRACT The article proposes a diagnosis of the digital territory as a way to analyze the possibilities of a counter-hegemonic communicative action within it. The investigation follows the trails of historical materialism and covers the inseparability between the economic-material dimensions, the cultural elements and the communicational practices centralized by the internet. Thus, the text highlights the structural ties between capitalism and communication in the context of the internet. The results point to a recognition of the limits of performance in the digital environment, as well as the timeliness of the elaboration of a new civilizing project.
Keywords: Internet; Counter-hegemony; Historical Materialism; Digital Capitalism.
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