The communication of the current Brazilian federal government makes use of massive broadcasting strategies and digital technologies that provide network sharing. Excluding speeches became frequent, and the publication of a video whose speech was emulated from Nazi Germany's propaganda minister, Joseph Goebbels, is emblematic. The episode culminated in the dismissal of the secretary responsible for the department, but it did not end the communication model used. An interpretation of such a communication strategy is presented in the light of the signal economy, according to Harry Pross. Based on a case study, a prognosis for the exchange of messages in their social use is outlined, based on the ecology of communication, proposed by Vicente Romano: an ethical counterpoint in communication processes, based on the social relationships that celebrate diversity