This paper proposes a broad analysis of the recent decision process of the Digital Television System to be adopted in Brazil, from the point of view of the negotiations between government and companies, from mobilization and reivindications of civil society organizations, and from the movement of foreign groups of the sector. It is based on bibliographical and documental research, to show it as a process that needs a compatible regulation with convergence and interactivity environment to be adopted, in which is manifested the building of a diversified and plural system, capable of putting in evidence the competence of our technicians, artists and cultural producers.