The creative economy emerges from the crisis established after the passage of the fordist / taylorist productive pattern to the Post-fordist regimen and is understood here as one of the main agents of the contemporary restructuring of capital. Its productivity is based not just on the cognitive and communicational capacities of its entrepreneurs, but also on the mobilization and appropriation of a set of ideas that configure – and are configured by – a multiplicity of values and lifestyles that emerged along the second half of the last century, which this article aims to present.