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Crowdsourcing in music

case study of singer Beck Hansen's Song Reader project

  • This study aims to analyze how the Song Reader project of singer Beck Hansen used Crowdsourcing and how participants felt to be part of it. Interviews were conducted with YouTube users having posted on their site their versions of the songs in the project; two reviews of news sites were also analyzed. The focus of the analysis was to identify the profiles of the people who participated in the project, to understand what types of participation/interaction were generated with the project, to analyze the motivations that led people to participate in the project and finally to understand how these people evaluated the experience. At the end of the study, we can make it clear that in the music business, generating experience with the public can be fundamental. After all, people crave and feel something when listening to the songs, and that defines the experience: how to make people feel and become involved. For this, one must know the audience, and it was just what the Song Reader project demonstrated in this work, caring and generating impact on its stakeholders: amateurs, artists and media.

     

    Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)

    Brasília, DF, Brasil
    Setor de Autarquias Sul (SAUS), Quadra 5, Lote 6, Bloco H
    70070-912
    www.ibict.br
    Rio de Janeiro, RJ, Brasil
    Programa de Pós-graduação em Ciência da Informação
    Rua Lauro Muller, 455 - 4º Andar - Botafogo
    22290-160
    www.ppgci.ufrj.br

    Contato

    Christine Alvarez

    • +55-21-3873-9454
    • liinc@ibict.br

    Liinc em Revista ISSN 1808-3536

    Liinc em Revista é licenciada sob CC BY 4.0

    Política de privacidade

    Platform and workflow by OJS/PKP

    Desenvolvido por Commscientia