This paper deals with the events that occurred in Brazil in 2013, when millions of people took to the streets and social networks to show their indignation and to protest against a series of problems, although without objectifying in depth any one of them. The purpose of this reflection is to question the direction that the movement took and its actual capacity to offer an alternative to the model of society it seeks, in addition to calling attention to the fact that the new communication technologies, with the internet as their symbolic place, are unable to provide any guarantee that they are promoting the transformations that are historically presented as necessary. Instead of combat and citizen progress, what may be happening or have happened is the debut of a generation that demands consumer rights rather than citizenship.