This article aims to understand the relationship between the terms culture wars and utopia in the field of entertainment through the movie “Barbie”. The repercussion of the American film production "Barbie" shed light on the possibility of a cultural product impacting different social instances. At the same time, the film appeared in the media as an attempt to solve the problem of doll obsolescence in the current context. The ambiguity of the impressions generated by “Barbie”, the aesthetic impact and the respective approach to themes such as sexism and patriarchy by Hollywood production will be elements used here to understand the meaning and space occupied by ideas such as utopia and culture wars in contemporary society