Strategic Communication in Indigenous Data Governance

Authors

  • Lais Lais Mid Sweden University (MIUN)
  • Emanuelle Torino Emanuelle Universidade Tecnológica Federal do Paraná (UTFPR)
  • Silvana Aparecida Borsetti Gregorio Vidotti Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp)

DOI:

https://doi.org/10.18225/ci.inf.v54i2.7219

Keywords:

strategic communication, Indigenous data governance, CARE principles

Abstract

This article examines the importance of strategic communication in Indigenous data governance, with a focus on data sovereignty. Through a descriptive exploratory literature review, the study investigates how participatory strategic communication practices foster awareness, empowerment, dialogue, and collaboration among stakeholders. Strategic communication is seen as a crucial tool to enhance awareness, empower communities, facilitate dialogue, and promote ethical and respectful practices in the management of data from Indigenous peoples and communities. The conclusion is that this process must be continuous and adaptable to the needs of Indigenous communities, valuing their voices and advancing towards fair, inclusive, and equitable data governance.

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Author Biographies

  • Lais Lais, Mid Sweden University (MIUN)

    Doutora em Ciência da Informação, Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp), Marília, São Paulo, Brasil. Docente do Programa de Pós-graduação em Ciência da Informação e Arquivologia, Mid Sweden University (MIUN), Sundsvall, Västernorrland, Suécia. 

  • Emanuelle Torino Emanuelle, Universidade Tecnológica Federal do Paraná (UTFPR)

    Doutora em Ciência da Informação, Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp), Marília, São Paulo, Brasil. Bibliotecária da Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Paraná, Brasil.

     

  • Silvana Aparecida Borsetti Gregorio Vidotti, Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp)

    Doutora em Educação, Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp), Marília, São Paulo, Brasil. Docente do Departamento e do Programa de Pós-graduação em Ciência da Informação, Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp), Marília, São Paulo, Brasil. Coordenadora de Tecnologias Aplicadas (COTEA), Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict), Brasília, Distrito Federal, Brasil.

References

ADA LOVELACE INSTITUTE. Participatory data stewardship: a framework for involving people in the use of data. 2021. Disponível em: https://www.adalovelaceinstitute.org/report/participatory-data-stewardship/. Acesso em: 15 jul. 2024.

ARNSTEIN, S. R. A ladder of citizen participation. Journal of the American Institute of Planners, v. 35, n. 4, p. 216-224, 1969. DOI: 10.1080/01944366908977225.

CARRASCO, L. B. The potential of strategic communication for co-creating decolonial narratives in museums: bridging conceptual depth with practical application. 2024. 60 f. Master thesis (Master by research in Media and Communication Science) – Mid Sweden University, Sundsvall, 2024.

CARROLL, S. R. et al. The CARE Principles for indigenous data governance. Data Science Journal, v. 19, n. 1, p. 43, 2020. DOI: 10.5334/dsj-2020-043.

GLOBAL INDIGENOUS DATA ALLIANCE. CARE Principles for indigenous data governance. 2019. Disponível em: https://www.gida-global.org/care. Acesso em: 20 fev. 2024.

KUKUTAI, T.; TAYLOR, J. (ed.). Indigenous data sovereignty: towards an agenda. Canberra: Australian National University Press, 2016. DOI: 10.22459/CAEPR38.11.2016.

FALKHEIMER, J.; HEIDE, M. Strategic communication: an introduction to theory and global practice. Routledge, 2022. DOI: 10.4324/9781003168997.

HEIDE, M. et al. Expanding the scope of strategic communication: towards a holistic understanding of organizational complexity. International Journal of Strategic Communication, v. 12, n. 4, p. 452-468, 2018. DOI: 10.1080/1553118X.2018.1456434.

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Published

02/04/2025

Issue

Vol. 54 No. 2 (2025): 15ª ConfOA - Artigos apresentados na modalidade Comunicação

Section

Articles

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Copyright (c) 2025 Lais Barbudo Carrasco, Emanuelle Torino, Silvana Aparecida Borsetti Gregorio Vidotti

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