Privacy and the market of personal data

Authors

  • Sergio Amadeu Silveira Universidade Federal do ABC. Santo André, SP, Brasil.
  • Rodolfo Avelino Universidade Federal do ABC. Santo André, SP, Brasil.
  • Joyce Souza Universidade Federal do ABC. Santo André, SP, Brasil.

DOI:

https://doi.org/10.18617/liinc.v12i2.902

Keywords:

Personal data market, Privacy, Intrusion Economy, Internet, Surveillance

Abstract

The paper presents the structure and dynamics of personal data market. It shows the economic dimension of personal data to the information economy and presents the four layers of market data: collection and storage of information; processing and data mining; analysis and training samples; and modulation. These layers are linked and mixed depending on the organization of the companies included in this market. The article also shows the data elements of the market in Brazil based on interviews with its operators. Finally, it indicates the right to privacy importance in order to impose limits on data interception economy activities.

 

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Published

30/11/2016

Issue

Vol. 12 No. 2 (2016): Privacy and Digital Media Surveillance

Section

Privacy and Digital Media Surveillance

License

Copyright (c) 2025 Sergio Amadeu Silveira, Rodolfo Avelino, Joyce Souza

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.