The purpose of this article is to highlight some reflections made on the digital inclusion program called Access SP, by the state government of São Paulo, based on data collected in postdoctoral research in two rural settlements: Haroldina, in the municipality of Mirante do Paranapanema, and Gleba XV Novembro, in the city of Rosana. The field research was based on ethnographic methodology. The results showed that there are many challenges to be faced for the achievement of program goals, i.e. to promote improvement in the living conditions of users through technologies.