ABSTRACT The article aims to theorize about the role of communication in the circulation of capital in the context of platformization. Thus, it discusses platform capitalism and digital platforms as means and technologies of production, communication and circulation. It analyzes how there is a communicational circulation of capital wrapped in neoliberal rationality, based on articulating axes of language and labor. Then, it problematizes how communication can engender struggles for circulation that go beyond capitalist realism.

Kewords: Circulation of Capital; Capital Grammar; Labor; Platform Capitalism; Platformization.