Narratives and symbols built on some of the uses and interpretations of the national flag, the yellow-green colors and the campaign slogans, as well as the visual identity, of the candidates for President of the Republic of 2022 Luís Inácio Lula da Silva and Jair Messias Bolsonaro are observed. The objective is to understand some scopes the materials have of managing mentalities, collective or individual. Therefore, consumption, the main bridge for acquiring these objects and symbols, goes beyond commercial practices and reaches interpretative, informative and political levels. The study realized the unfolded communication of objects influences the uses and disuses of national symbols since, in addition to consumption, there is also the non-consumption of these symbolisms as ways of affirming from denial