CONNECTIONS BETWEEN ENTREPRENEURIAL BEHAVIOR, TECHNOLOGICAL DISRUPTION, AND THE INNOVATOR'S DILEMMA
DOI:
https://doi.org/10.21728/p2p.2025v11n2e-7593Keywords:
Entrepreneurial Behavior, Technological Disruption, Innovator's Dilemma, Innovation Strategy, Entrepreneurial LeadershipAbstract
Recurring technological transformations challenge the adaptability of entrepreneurs and organizations, especially in contexts marked by disruption. The literature indicates that established companies tend to face difficulties in incorporating disruptive innovations without compromising their consolidated business models, a phenomenon described as the innovator's dilemma. Studies show that entrepreneurial behavior can be decisive in overcoming these impasses. This article aims to propose a theoretical model that integrates elements of entrepreneurial behavior with the main characteristics of technological disruption, offering an analytical and practical framework to guide the overcoming of the innovator's dilemma. The study adopts a qualitative and exploratory approach, based on semi-structured interviews with entrepreneurs operating in sectors impacted by disruptive innovations. Content analysis was guided by Filion's Metamodel (vision, mental model, energy, leadership, and relationship system) and the principles of Christensen et al. (2015), which include lower initial performance, reduced margins, customer resistance, and the emergence of new markets. The results indicate that the intentional and articulated mobilization of the five behavioral elements proposed by Filion (1993) favors the reconfiguration of business models, the overcoming of resistance, and the exploration of emerging opportunities. The theoretical model developed constitutes the main contribution of this article by offering an integrated and operationalizable framework for application in disruption contexts. It is concluded that entrepreneurial behavior acts as a catalyst for strategic adaptation, continuous innovation, and value generation in unstable technological environments.
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